POM Wonderful Presents: The Greatest Movie Ever Sold (Morgan Spurlock, USA, 2011)

American cinema, Blogpost, Documentary, Film education, Film reviews, Neurocinematics

There is not necessarily that much to say about POM Wonderful Presents: The Greatest Movie Ever Sold, in that the premise of the film is pretty simple.

That is, Morgan Spurlock, he of Supersize Me (USA, 2004) fame, has made a film that exposes to what degree product placement – or what we might call just plain advertising – is a common practice in the film, television and new media industries.

I hope that such people do not exist (because they’d have to be what I might uncharitably term morons), but we can hypothesise that not everyone already knows this. And if not everyone already knows this, then bravo Morgan Spurlock for bringing it to our/their attention.

Beyond that, The Greatest Movie Ever Sold is not necessarily as brilliant as all that. And I’d perhaps even go so far as to say that it is disingenuous.

The Review Bit (in which – enviously? – I reproach Morgan Spurlock for thinking that a wink and a smile mitigates the trick he is playing on me)
The film is smart and ironic, sure – but its disingenuous nature comes through when Spurlock takes (seeming) swipes at bizarre North American corporate practices, such as the weird psychoanalytic branding exercise that he goes through early on in the film.

We see Morgan subjected to countless questions that seem to go on for hours – and after being grilled in this intense manner he is told – entirely anticlimactically – that he/his brand is a combination of intelligent and witty (I can’t remember the exact phrase – but it was cheesey).

My point is that if Morgan expects us (as at least I seem to think that he does) to laugh, somewhat bitterly, at how people can make money selling transparent clothes to the Emperor (psychoanalytic branding that tells anyone with a modicum of self-awareness what they probably know about themselves already), then why does he not expect us already to know precisely the other ‘insights’ that his documentary reveals – namely, that advertising is everywhere?

In this way, The Greatest Movie Ever Sold is not really about advertising, but about Morgan Spurlock – and his access to the beautiful classes (even if he has not in fact ‘made it’ in ‘real life’).

The film claims that he is not selling out but buying in. To be honest, I think that both of these terms pertain to the same logic of capital-as-justification-of-one’s-existence that Spurlock might not necessarily critique, but the critique of which is surely a strong part of his No Logo-reading target audience.

Spurlock might aim for ‘transparency’ – but this in itself is problematic. As pointed out to me in the past by an astute former colleague, if something is transparent, it is invisible. While Spurlock might make apparent something that advertisers themselves have for a long time been wanting to make as apparent as possible – namely their brand – Spurlock also seeks to make transparent – i.e. invisible – his very conformity with the practices that his film might otherwise seek to critique.

Irony and humour are aplenty in the film, as Spurlock seeks to make a doc-buster that is corporate sponsored in its entirety while being about the prevalence of corporate sponsorship. There seems no room in this world for gifts or sacrifices, or any of those things that might otherwise suggest a spirit and sense of community beyond the quest for material profit. And for all of Spurlock’s success (and his failures) in getting money from the brand dynasties, it does seem to lack, how do I put it?, soul.

The Simpsons Movie (David Silverman, USA, 2007) opens with Homer shouting from an onscreen audience that the Simpsons Movie within the Simpsons Movie that he is watching is no better than the TV show, and a rip-off. Similarly, Wayne’s World (Penelope Spheeris, USA, 1992) has a protracted sketch in which Wayne (Mike Myers) explains how he will not sell out to corporate sponsorship while simultaneously advertising a host of products from pizzas from trainers.

In other words, Hollywood has been pretty up-front about the fact that it has been peddling advertisements to us/short-changing us in the form of films for a long time. Hell – although I am here shifting slightly into the realm of the online viral, but some ‘advertainments’ – such as Zack Galafianakis’ wonderful Vodka Movie – are pretty good.

In this way, Spurlock does not take his film to the level of, say, the Yes Men in their critique of contemporary corporate practices. In their far-too-little-seen The Yes Men Fix The World (Andy Bichlbaum, Mike Bonanno and Kurt Engfehr, France/UK/USA, 2009), there is a scene in which the titular Yes Men try to convince a gathering of corporate bigwigs that they could make a shitload of money by, literally, repackaging shit back to consumers (that’s vaguely how I remember it, anyway – perhaps someone can correct me if I’m wrong). Hollywood also does this – but given that shit stinks and causes disease if not carefully disposed of, sometimes it’s good to rub it back in the noses of those who deposit it, as per the Yes Men. In comparison, Spurlock just seems to enjoy wading through shit to get to the silver screen a little too much.

Anyway, now to…

The Real Blog – not about but inspired by the so-branded Greatest Movie Ever Sold
At one point in Spurlock’s film, he talks to Martin Lindstrom of Buyology, which is also the name of a book about marketing and its effects on the brain.

Lindstrom shows to Spurlock images of his brain while watching a Coke commercial.

Lindstrom explains that at a certain moment in the commercial (it is not made particularly clear which moment, since Spurlock – like many neuro-whatever evangelists – tries to blind us with ‘science’ rather than a precise explanation), Spurlock’s brain releases dopamine, which suggests an addiction of sorts – inspired by the commercial. That is, or so the film seems to suggest, Spurlock underwent the same effects of a ‘Coke high’ thinking about Coke – which in turn suggested his avowed desire for a Coke at the time of watching the advert – as involved in actually drinking a Coke.

What is not clear from this is whether Spurlock’s ‘addiction’ is to Coke, or at the very least to its effects, or rather to images that can spur desire through their very presence for that which they depict.

My critique of the lack of clarity offered by Spurlock and which I extended to neuro-evangelists is not because, Raymond Tallis-style, I wish to dismiss ‘neuromania.’ Indeed, I personally think that neuroscience has enormous amounts of insight to offer us.

But I am not sure that the right questions are being asked of neuroscience at present in order for us fully to understand the implication of its results.

I have written a few papers, published and forthcoming, on what neuroscience might mean for film studies, particularly in the realm of images attracting our attentions through fast cutting rates, through the exaggerated use of colour, and through various acting techniques (associated predominantly with Stanislavski’s ‘system‘ and Strasberg’s ‘method‘ – which are of course different things, but I group them together because the former spawned its offshoot, the latter). And it is this area of studying film that I wish to pursue further – and on a level of seriousness far greater than that more playfully adopted for a previous posting on sleeping in the cinema.

This will sound quite outlandish – particularly to academic readers – because it is a crazy, Burroughs-esque proposal. But I think that a neuroscientific approach to cinema will help bring us closer to answering one question, which I formulate thus: can there be such a thing as image addiction?

Why is this an important question to ask/answer – and what does neuroscience have to do with it?

It is an important question – at least in my eyes – for the following reason: there is a long line in film studies history of people who argue for and against (predominantly against) the possibility that humans can or do mistake cinematic images for reality. This question, however, is all wrong – even if slightly more interesting than it seems easy to dismiss.

Far more important is the following: it is not that humans mistake films for reality (or if they do, this is not as significant as what follows), it is that humans commonly mistake reality for cinema.

What do I mean by this? I mean every time we feel disappointed that we are not in a film. I mean humanity’s obsession with watching moving images on screens at every possible opportunity such that life – and even ‘slow’ films – become boring and intolerable to people who must have their fix instead of bright colour and fast action. I mean the widespread aspiration to be on film, or at the very least to become an image (what I like to refer to as ‘becoming light’) on a screen (the final abandonment of the body and the ability to be – as an image – in all places at once [travelling at ‘light speed’]). I mean our inability to look interlocutors in the eye because we are too transfixed by the TV screen glowing in the corner of the pub. I mean – and I know this sensation intensely – the sense of immersion and loss of self that I feel when I watch films.

This is what I call image addiction.

But why neuroscience?

Because neuroscience might be able to help show to what extent – be it through conspiracy or otherwise – moving images and their accompanying sounds literally wire our brains in a certain fashion, such that we do all (come closer to) thinking in exactly the same way, repeating the same bullshit mantras to each other, dreaming only minor variations of the same things, etc.

Don’t get me wrong. If we adopted a psychoanalytic – instead of a neuroscientific – discourse – we might realise that the literal wiring of our brains is heavily influenced – and perhaps even relies/historically has relied upon – ‘fantasy’ of other kinds beyond the cinematic, and which we might even more broadly label the ‘culture’ in which we live.

But a neuroscientific demonstration of how this is so (if, indeed, it is so – this is only my hunch at the moment) might then open up debate on every philosophical level: ontologically, to what extent is reality determined by fiction? Ethically, how many images, of what kind, and using what styles, can or should we see if we want to retain some sense of a mythological self that – impossibly in my eyes – is ‘untouched’ by the world (be that by cinema in the world or the world itself that contains cinema) and belongs ‘purely’ to us? Indeed, this might open up debate not only about which ontology and which ethics, but regarding the entire issue of both ontology and ethics – and how historically they have been framed…

For those interested in what academic researchers do, I am trying at present to create a network of scholars interested in ‘neurocinematics’ (which is not to deny that various scholars are already working on these issues in their own ways). I am sceptical that I will be successful in attracting funding, not because the idea is not ‘sexy’ but because I am not sure, at present, whether I know enough neuroscientists to work with, and I also figure I might be too much of a no-mark academic to land a plum grant from a funding institution that has never heard of me. But I shall try nonetheless.

In conclusion, then, Lindstrom’s comment to Spurlock is unclear, but it raises the issue that I think is at the heart of where I want my academic research to go (even if I want to retain strong interests in other academic areas, predominantly film studies, and even if I might ditch all of this to write and/or direct films if anyone ever gave me the money to do so beyond my breaking my bank account every time I put light to lens – my filmmaking being my own desire to become light): is Spurlock addicted to what is in the image, or to the image itself? Can we separate them? Does looking at Coke can yield the same effect as looking at the stylised Coke can in the image (i.e. it is the properties not strictly of the can, but of the can in the image) that trigger the response of which Lindstrom speaks…

I suspect that both the advertising and movie industries are funding this kind of research as we speak. If the corporate giants can go straight to your brain, they will do. Inception (Christopher Nolan, USA/UK, 2010), then, becomes no lie (not that inception/influence of some sort has not always been in existence – as I argue here). In some sense, then, such research is morally indispensable; what I mean by this is that if corporate giants discover and protect methods of accessing the brain directly, then it is up to academics to let humans know how this happens, to make them aware of ‘inception,’ to bring people back to that most unfashionable of approaches to studying film, ideological critique.

In some senses, then, this is simply the rehashing under new paradigms the same old questions that have been banging around since cinema’s, ahem, inception, and even before. Only the stakes are now higher.

Might I say that a full neurocinematic programme might simply prove according to some scientific paradigm what many of us have known all along?

Wait a second, isn’t this also what I accuse Morgan Spurlock of doing with The Greatest Movie Ever Sold, accusing him of being a self-serving hypocrite for doing something that I myself seem to want to do?

Maybe Spurlock’s film is better than I thought, then. Maybe it is important and ingenious, because of its invisible transparency, not in spite of it.

There probably is no academic study that is devoid of corporate sponsorship somewhere along the line these days. There certainly will be even less if the politicians do not open their ears at some point and listen to what people are beginning literally to scream at them with regard to higher education and other issues. That is, that is must be as free of outside interests as possible, even if the quest for true objectivity is impossible to achieve.

Indeed, if we are talking about the possibility of corporate – or even gubernatorial – brain control (which is not the same as mind control, I hasten to add, though one could lead to the other), then we need to know whether it is possible, how it might happen, and what we can do about it. Before our bodies are all snatched away by the light (note: even now I cannot escape movie references) of the screen and before we are all turned into dependent image junkies who need the images just to feel alive – the over-dependent equivalent of the good, small dose that a movie like Perfect Sense (David Mackenzie, UK/Denmark, 2011) seems to offer – as written about here.

Notes from LFF: Dragonslayer (Tristan Patterson, USA, 2011)

American cinema, Blogpost, Documentary, Film reviews, London Film Festival 2011, Uncategorized

If I Wish (Kore-eda Hirokazu, Japan, 2011) only obliquely situates itself within the context of the current global economic downturn, Dragonslayer does so in a much more overt fashion.

Or rather, hearing director Tristan Patterson discussing the project, the very first thing that he said was that his subject, bum-like, nearing middle-age skater dude Joshua ‘Skreech’ Sandoval, was an amazingly intriguing character given that he just skates through the world as around him everyone’s lives – in the USA at least – are turned upside down thanks to the post-crisis fallout and its effects on the man in the street.

Like the would-be rock star father in I Wish, Sandoval gets by doing what he can: he works as little as possible, he gets – seemingly minimal – sponsorship for his skating, he smokes (a lot) of weed, he drinks, he is friendly to all and sundry, and he travels (in whatever capacity he can).

Sandoval emerges as a figurehead of the not-so-much angry generation as the don’t-give-a-fuck generation. Let me be clear about what this ‘generation’ (if it is one) does not give a fuck. This generation seemingly does give a fuck about the world, as Sandoval’s insistent trips into nature to go camping and fishing suggest.

That about which Sandoval and others do not give a fuck is the current organisation of the human world. That is, questions of economics, perhaps also of politics, interest Sandoval, and presumably many more like him, so little, that he is just happy getting by in his own way as he can.

This position has a romanticism of its own: a middle-class viewer like me truly fears for Sandoval, as perhaps does he himself, when, come the film’s end, it is documented that he is now working (at least part-time) serving beer in a bowling alley. How can he survive, not least since he has a young infant in tow, on the bare minimum that he currently has?

But perhaps how is the wrong question, and a real reason to admire Sandoval. How is not important. The only important thing is that he will survive – no matter how hard the world is made for him as a result of the choices he has made so far (economic imprisonment based upon ‘economic crimes’ that are not illegal at all, but which will keep Sandoval from material wealth for as long as he lives unless either he changes or he breaks – miraculously – into Hollywood or some such).

Beyond Sandoval and some unanswered questions regarding his relationship to the film (his – perhaps unlikely and younger – girlfriend, Leslie Brown, starts going out with him during filming – and whether the presence of the cameras has anything to do with this is not explored; similarly, given his economic situation, one wonders whether the filmmakers had any performance money to give to Sandoval), the film is well shot.

Patterson and his cinemtographer, Eric Koretz, said that they did not want the film to look like a skater movie. Only it is hard not to look like a skater movie given the light qualities of southern California that play such an important part in skater culture (and which has been co-opted by Coke, etc).

It is furthermore hard not to look like a skater movie when the film features so many obligatory emptied swimming pools.

And yet, Koretz and Patterson are not using mobile fish-eyes (although they do use the indy rock soundtrack), and they are capturing blades of grass, fluffy toys hanging from rear view mirrors and the like.

In short, then, Dragonslayer cannot but be a skater film – but it also is, as implied by the discussion of Sandoval’s seeming ethos/philosophy above, an activist – or perhaps better, a comtemporary beat – film.

Beyond the cinematography, this is evoked most formally in the editing. The film has a schizoid feel thanks to its insistence on (Godard-style) cutting short musical segments before they can become the obligatory music video, and the often chaotic juxtaposition of impressionistic images. This all caged by an 11-chapter structure that runs from 10 down to 0 over the course of the film. 0.

L’œuf, the egg, or what tennis umpires call love.

Sandoval’s dream is to be the only person moving on a planet stilled in time. He can empty pools and skate, raid fridges, drive other people’s cars. Just go wherever he wants to (there is a strong emphasis in the film on Sandoval jumping over fences – the wilful making-common of an otherwise increasingly privatised terrain).

While Sandoval does say that in this fantasy world he’d make some people wake up to hang out with him (how would he choose?), his vision does sound more like a desire for solipsism, or to be the One in a planet full of otherwise disposable human beings.

But 1 always needs 0 (hence the digital image’s democratic possibility for 1+0). And it is pleasing that the film takes us to 0. Not because it favours annihilation over anything/everything. Not because this is a negative choice in comparison to the possibility of an additive world in which the numbers just get bigger and bigger.

But perhaps because 0 is the only way to get back to the ground and to extend a sophophily of love. Not the love of wisdom, but the wisdom of loving.

Sandoval is perhaps an anti-hero of our times. But in others he is just a plain hero. Even with his bowling alley job, the Quixotic elements seem to remain as he takes a hit from the bong on the way to work.

We don’t all need to be dope smoking stoner skater dudes. That surely cannot be the message here. But the message clearly is: we must have the courage, the love of ourselves and of others, to go forward into the world in a fearless fashion. To be ourselves.

The self is a performance, no doubt about it. But it is a performance into which one injects one’s heart and soul, hence its courageous nature. Nothing disingenuous here.

Indeed, one of Sandoval’s friends, a total stoner who seems barely coherent, speaks of reading Spinoza’s Ethics. Spinoza here emerges as a great reference point for the film. For Spinoza argues (in my reading of him at least) that if truly we become ourselves, we cannot but love others and the world that surrounds us.

You can Occupy wherever you like. But the success of this movement can only begin with the occupying of oneself with oneself, filling oneself up with one’s own understanding and vision of the world, such that it can only spill over into the commons with love and respect.

Recent documentary clichés

American cinema, Blogpost, British cinema, Documentary, Film reviews

In his new film, The War You Don’t See (UK?, 2010), Australian journalist John Pilger explains that ’embedded’ journalists are often ‘in bed with’ those whose story they are trying to get/represent.

That is to say, journalists are less likely to be impartial when embedded with soldiers in a military conflict zone, a practice that dates back to the First World War, and which in terms of specifically film journalism has happened at least since 1912 when Mexican revolutionary Pancho Villa had films made about him from the front line of his rebellion against Victoriano Huerta and others in the burgeoning Mexican democracy.

The reason provided is that one is given access to only that which the unit with which one is embedded wants the journalist to see. Furthermore, Pilger documents as best (?) as he can how journalism in the present day and age is a question of back-scratching. That is, if journalists ‘play ball with’ (i.e. do not criticise or seek to investigate the veracity or otherwise of what is told them by) governmental sources, then they get exclusive interviews with leading politicians, etc. Given that newspapers need to sell stories, stories that are often spun in a patriotic and nationalistic way, it is often (seemingly) in the interests of the news companies and journalists not to question what they are told. That and the fact that investigative journalists are systematically denied access to information and, according to a WikiLeaks document, are a worse threat to contemporary government than spies and terrorists.

Pilger’s film is a critique of journalism in the contemporary age; why did journalists go along with stories concerning non-existent weapons of mass destruction in Iraq when even at the time there was some evidence for and people willing to speak about how there were no WMDs. It is also an attack on journalists who privilege only the ‘official’ story – be that in Israel/Palestine, Afghanistan, Iraq or anywhere. Although as much is denied by some of Pilger’s interviewees, journalists live in fear for their lives – not simply as a result of being in dangerous places, but because they will actively be targeted, like the Al Jazeera offices in Kabul, if they report on events in a way that does not please those who are trying already to write the history of events.

I shall return (briefly) to The War You Don’t See later, but in many ways the critique of embedded journalists that Pilger’s film offers does bring into question the potentially one-sided nature of the otherwise remarkable Restrepo (Sebastian Junger and Tim Hetherington, USA, 2010).

Restrepo follows a year in the life of a unit of American soldiers in the Korangal valley, and who under the leadership of Captain Dan Kearney manage to secure an outpost that overlooks the valley and which is named after Juan Restrepo, a private and member of the unit who dies in combat.

The outpost comes constantly under fire from an invisible enemy, upon whom the soldiers fire back, although again we barely see their targets. One could easily criticise not the film for what it shows, which on the whole is an extraordinary display of endurance and bonding, but some of the behaviour that is shown. That is, one could easily take the film to be a critique of American attitudes towards locals in Afghanistan when Kearney and his men resort to the kind of foul-mouthed swaggering we expect from the movies when talks break down at one of the regular powwows he organises with the local leaders. One might also be suspicious of the soldiers who claim that they had to put the cow of one of the locals down after it got caught on barbed wire – for it seems that they enjoyed eating the cow as much as they carried out this slaughter for ‘humanitarian’ purposes. Either way, when inevitably that cliché about winning ‘hearts and minds‘ is bandied around by one of the soldiers, it is spoken in such a way that one does not know whether anyone believes in this perhaps meaningless motto anymore. In other words, the film does show us these soldiers not so much in a negative light, but realistically: we see their flaws as well as their admirable coping strategies for being in such a remote and (as the reviews repeatedly tell us) desolate place.

(To butt into the discourse surrounding the Korangal: most mountainous valleys, particularly in that region, are not exactly oases. However, obviously vegetation grows and locals get by – and the region does have a relatively successful timber industry. I appreciate that this is not exactly Beverly Hills and the world of Somewhere (Sofia Coppola, USA, 2010), but it’s not the middle of the Atacama, either.)

In the light of, and in some respects against, Pilger’s documentary, then, Hetherington and Junger’s film does not necessarily come across as too one-sided. We do not get translated (or even untranslated) interviews with the local population without the presence of the soldiers, in which – perhaps? conceivably? impossibly? – they would speak their mind about the American presence in the valley. Nor do we have investigations into how the Taliban that are in the area – we know this since they shoot at the Americans more or less relentlessly – are supported (but – in a manner akin to Des hommes et des dieux/Of Gods and Men (Xavier Beauvois, France, 2010), one wonders that the locals must see the ‘terrorists’ from time to time, since they will need to come to the village for supplies and medicine, even if the locals do not outright support the Taliban). We do not get too much access to the other side of the story, then, but the story that we do see has many sides itself, and by showing the behaviour of the Americans, the film implicitly involves at times its own critique/we see their bad as well as their good points – and if lingering on the bad is what one wants to do with the film, then one can happily do that.

Rather than an embedded reportage of any great victories, then, Restrepo gives us what seems to be a pretty even-sided take on its topic (although how we would ever know if truly it was even is impossible – since, as per another truth turned cliché developed during the Vietnam War, ‘we weren’t there’).

However, while I want to be clear in articulating the strengths of Restrepo, I also do want to criticise the film for perhaps the major scene around which the film is based. And this is a scene in which the soldiers come under heavy fire and are engaged in close combat.

This is the film’s ‘million dollar footage,’ and in some ways I understand how and why the filmmakers need to showcase this material in order for their film to have maximum impact. Besides which, they were not fooling around and this is not Black Hawk Down (Ridley Scott, USA, 2001), which, although based on a true story, is, after all, a realistic mock-up of events – but not footage from those events themselves.

I also understand how and why the filmmakers would want to build tension prior to this scene – giving us emotional testimony shot after the fact from soldiers including Misha Pemble-Belkin and Brendan O’Byrne. As they come to tears, however, then to ‘drop us’ into the combat situation seems, to someone of my frail sensibility, pornographic.

That is, I am grateful to see the effects of war on the soldiers who have been touched by it; this is knowledge that rationally I can use to understand the world in a better way. I am grateful perhaps to see combat footage for the same reason – to make me understand the true horror of war. But the way in which the testimony is deployed in this film before the combat footage seems exploitative.

We know that this is a manipulation: Hetherington and Junger conducted their interviews with the troops after they had returned home – and so we could easily have seen the footage and then gauged their reactions to what happened in order to understand it. But instead their emotional responses/recall of events is given to us first so as to lead us into understanding these events in the way that the filmmakers think that we should – and not necessarily in a realistic way at all (and by realistic, I hypothesise – admittedly, hypothesising is all I can do – that events happen and we do not understand them at the time, let alone in advance – and it is only in the act of remembering that we can make sense of them, which is the opposite of what Hetherington and Junger do to us here). Junger and Hetherington can hide behind the respect that they are showing to their subjects in privileging their understanding of events, as opposed simply to showing the events themselves. But this would be disingenuous in certain respects – for Junger and Hetherington, without giving us their reactions to events (and it is they who are also they and they who are also filming), show us the combat scenes anyway. If this was about the soldiers’ memories and their attempts to deal with what happened, then we might have seen their reactions after the combat sequences, or not even seen the combat sequences at all.

Where Werner Herzog decides not to play for us the noises of Timothy Treadwell being eaten alive by bears in Grizzly Man (USA, 2005), here we do see the combat sequences. (This is not to overlook Herzog’s strange decision to listen to the noises of Treadwell’s death and then to tell us and his mother that we should not hear them, but the implications of that choice will be left for another time.)

In other words, Restrepo verges on the exploitative and is a poorer film for it. Not only does this ‘objective’ film – which does not engage with the wider politics of the war in Afghanistan, as Mat Whitecross and Michael Winterbottom have in part done in their recent Shock Doctrine (UK, 2009) – thereby reveal something of its allegiances (meaning that in part the film does, perhaps naturally and both for better and for worse, become complicit with the unit with which the filmmakers have been embedded), but it also proves that it is prey to the logic of sensationalism that drives the audiovisual media industry.

Whereas we might criticise The War You Don’t See and Shock Doctrine for being sensational and manipulative in quite obvious ways, since both are making large claims that it is hard to justify without being a bit knowingly one-sided, Restrepo is more subtly sensational perhaps, but sensational it is.

If hearts and minds are truly the object of war – that is, if wars truly are about ideologies, whereby people over there must be convinced of the truth and righteousness of the way of life over here, such that they adopt our ways – then not only does this reveal that war today is absolutely religious (in the sense that it is about convincing people of correct beliefs and codes of conduct), but it also means that cinema is a key ingredient to war. For cinema affects humans in two conjoined and inseparable ways: it makes us think (affecting our minds), and it makes us feel (affecting our hearts). One might say that there is not so much a battle between types of cinema, although this battle has surely been waged, as we have seen through Nazi and Soviet as opposed to Western/American propaganda, but also between those nations that are cinematic and those that are not.

By this I mean to say that it is not so much which cinematic images you believe in that is the root of today’s ideological conflicts (although of course this is the case), but it is whether you believe in cinematic images. In some ways, what I am saying does an enormous dis-service to a massively long history of icons and iconography – that is, the use of pre-cinematic images in order to convey ideas and feelings, in order to exert power, to impose fear, and to indoctrinate. But in other ways, the coincidence of modernity (and now postmodernity) with the advent (and proliferation) of cinema means that this technology, the cinematograph, be it analogue or digital, is the tool through which as much ‘shooting’ has taken place as has been carried out by humans wielding guns.

By making itself suddenly and at the last cinematic, and however perverse this might be in a culture in which that which is ‘cinematic’ is indeed esteemed worthy of the highest praise, Restrepo does itself a dis-service. And my reasons for arguing this will hopefully become clear in my consideration of another recent documentary, which has nothing to do with the contemporary system of warfare that governs the planet, Catfish (Henry Joost and Ariel Schulman, USA, 2010).

Catfish tells the story of New York photographer Nev Schulman, who receives in the post one day a painting of one of his pictures. The painting is allegedly by an eight-year old girl, Abby, who lives in Michigan. Nev likes the painting and so writes back to Abby – and soon becomes Facebook friends with Abby, her mother Angela, and her sister Megan. In particular, Nev and Megan start to talk online and then on the telephone. The photos of her on Facebook show a hot 19-year old whom Nev obviously fancies, and so they begin something of a long distance relationship.

One night, while photographing/filming some ballet in Colorado, Nev and the two filmmakers, Ariel and Henry, discover that a song posted online by Megan is not – contrary to her claims – by her, but is in fact a sound file taken from a video on YouTube. Nev investigates a bit further: not only are other of Megan and Angela’s songs in fact sound files of performances by other people, but the building that supposedly Angela had bought as a gallery for artist prodigy Abby is in fact a former JC Penney that is still on the market.

As a result of these incongruencies, Nev, Henry and Ariel decide to go to Michigan to investigate – and there [SPOILERS] they discover that Megan does not exist (or at least is estranged from Angela and her family), that Angela looks nothing like the photos she puts of herself online, that Abby does not even know how to draw, let alone paint, and that as many as 14 characters had been invented by Angela to flesh out the world of her Facebook avatars.

As has been said, at a time when The Social Network (David Fincher, USA, 2010) seems to be dominating end of year polls, this is perhaps the ‘real’ Facebook film. But generally positive reviews aside, I want to discuss a key scene from Catfish by way of comparison to Restrepo.

Nev, Ariel and Henry arrive late at night at a farm that is supposed to belong to Megan. They have the address and they have seen the photos of this place – so they recognise it when they arrive. Nev decides that, late though it is, they will drive up to the farmhouse and take a peak at what is there. Naturally, the farmhouse is empty and no one is there.

Trying to describe the creepiness of this moment is difficult, but both I and the friend with whom I saw Catfish discussed afterwards how tense this film made us feel, particularly this moment. And for me, the reason why this moment was so tense was because suddenly, having thought that this was a documentary, I found myself questioning whether I had been the victim of some profound hoax – as if somehow this film was going to become [Rec.] (Jaume Balagueró and Paco Plaza, Spain, 2007), and be in fact a fiction film that had strung out its documentary appearance for over 45 minutes. That is, I literally wondered whether suddenly a crazy zombie was going to ambush these three from the bushes. Certainly, a 3am arrival at an abandoned farmhouse in the middle of the American countryside is the right setting for such a film.

Interestingly, it felt as if Nev, Ariel and Henry were also prey to this kind of logic. Not only is there a terrifying shot where Ariel (I think) approaches a dark window to see if, as per Megan’s reports, there are some horses within the barn, which is terrifying almost in a metaphysical way, since with the camera we approach the darkness and it is the sheer lack of knowing what we will see that scares us, but also when they go round to Angela’s house the next day, the filmmakers are worried that they are going to meet a bunch of psychopaths who will murder them.

In other words, both Nev, Ariel, Henry and I all felt scared when something that I/we had considered to be real life suddenly become uncanny, something that we did not easily recognise, and what was driving our fear/tension was not our ability for remain calmly rooted in reality, but the invasion into our thoughts of, precisely, images from movies – the psychopathic family of in-breeds that has some weird cult that lures in New Yorkers to feed their vampire children.

In and of itself, this is interesting, but I want to take this further. For while I criticise Restrepo for resorting to ‘cinematic’ tactics, Catfish holds off on the ‘cinema.’ Had zombies or in-breds actually attacked Nev et al, this would have been a jump-making moment to rival any we have seen in cinema, and we might normally have called this a ‘cinematic’ moment. But it is for me the fact that Catfish does not – indeed, it cannot – deliver this ‘punchline’ (because it is a documentary of a world in which zombies do not necessarily exist), that the film takes on its real power.

Angela, it turns out, is not a psycho; nor even, really, a pathological liar. She lies compulsively, yes, but she knows that she is doing so, and the truth, or most of it, does eventually come out. In fact, rather than being a liar, she seems a sweet woman who is far more creative than her lifestyle gives her opportunity to be, and so she paints, creates a kind of Facebook novel (which involves Nev), and more in order to occupy herself apart from looking after her husband’s two retarded and self-abusive children (from another marriage), her husband and, of course, Abby. In fact, Angela turns out to be, in many respects, lovely.

In other words, whereas zombies would have terrified initially, such an ending would, in comparison to the endlessly complex and brilliant weirdness of humanity/Angela, have been ultimately unsatisfactory. The ‘cinematic’ would have, as it does in Restrepo, cheapened the film. Paradoxically, by avoiding the ‘cinematic,’ a better film is made as a result.

And here I can talk about why Restrepo, The War You Don’t See, Shock Doctrine and even (as I shall explain) Catfish disappoint in some respects. And this is because all resort to clichés, by which I mean that they adopt the techniques of other films, the likes of which we have seen over and over again. They give us what we expect them to deliver – and as a result, they do not overwhelm us the way in which reality can and does overwhelm us by never conforming to that which we expect, but instead they deliver precisely what we (are supposed to) expect.

Of course, any fule know that documentary cannot grasp reality in its entirety, and any documentary is always a manipulation of reality. But how that manipulation is put together can be done in a brilliant and original fashion. And while so much of what Restrepo shows us is never before seen and fascinating, the ‘pornographic’ exploitation of the battle seems too hackneyed a device to give it its full power. The War You Don’t See in particular involves too many well-composed talking head shots, complete with non-continuous reverse shots of Pilger, typically nodding in approval of what is being said (why? do we need his approval? for whom does Pilger take himself?), while Shock Doctrine involves that image of napalm being dropped in Vietnam (as well as some dodgy inserts of its own, particularly around Naomi Klein, whose words are definitely manipulated via inserts, such that we cannot be one hundred per cent sure of what she is saying). When Pilger interviews Cynthia McKinney, the camera, sensing that she might well up as she discusses how disappointed she is in Barack Obama’s presidency, begins to close in. And this, too, is the cliché that Catfish finally falls foul of, too: the film does not rest until Angela has had her cry on camera, even though such a ‘redemption’ is entirely unnecessary.

Yes – so the shedding of these tears happened, what we see is ‘real,’ and we have no reason to believe that these are crocodile tears in any of these documentaries (even if they are tears shed with full knowledge of the presence of the cameras). But it is the hackneyed, exploitative and cynical way in which, like a shark closing in on its prey, the camera zooms on McKinney in Pilger’s film even though she does not cry, the way in which Catfish hangs around Angela until she cries, the way in which Restrepo builds the tension up via testimony before its violent ‘money shot,’ that gets me. In other words, it is not the ‘truth’ of the subjects that is disappointing here, but they way in which that truth is captured, edited, actively sought out that is disappointing.

This is what I am calling cliché – the need to simplify through symbols the larger-than-cinema reality that is rendered merely cinematic. I call these symbols, because rather than combat being hard to understand, rather than Angela being unfathomable, rather than McKinney being angry, the filmmakers reduce what they record to what they what it to mean, as opposed to letting tears fall onscreen for what they are. Tears are made symbols of; and given that these are tears from a human, to render them symbols is to demean the complex being from which they came.

Paradoxically, then, the ‘truly’ cinematic – that which exceeds our expectations, that which defies simple understanding because we have seen it all before – is that which avoids conforming to, precisely, the pre-existing cinematic clichés.

In the case of the Pilger and Whitecross/Winterbottom films, we might say that these filmmakers need to use shorthand because they have a bigger story to tell, an argument to put across – and peddling in images and types of images with which we already familiar is an easy way of doing this. But my point would be: why? What are the demands that mean that a film must take short cuts in order to make its point?

Recently, and by way of a final comparison, I was lucky enough recently to see Chris Hegedus and DA Pennebaker’s Town Bloody Hall (USA, 1979). This is not a ‘real time’ film, but in some ways it almost could be, because it is a document of a debate in New York involving novelist Norman Mailer, feminist scholar Germaine Greer, writer Jill Johnston, literary critic Diana Trilling, activist Jacqueline Ceballos, and various members of the crowd that attended the event (including the likes of Susan Sontag).

The debate is about the fate of feminism, and the film lasts 85 minutes – while the debate in real life itself probably lasted nearer two hours, maybe more. Given the discrepancy, there are omissions for certain in this film, and Town Bloody Hall is almost certainly manipulative in its own way, not just by shortening the debate to 85 minutes, but by choosing certain shots and angles that pick up on details during the debate that did not necessarily happen at quite the time that the film makes us think that they did.

But what is interesting about Town Bloody Hall, in comparison to Pilger and Whitecross/Winterbottom’s films, is that it is modest in ambition. It depicts a single event that took place and does not try to make an argument concerning an entire generation of foreign policy or journalistic practice. There is perhaps some ‘judgement’ in the film, but it is hard to discern. But in 85 minutes, we run through the philosophical, the political, the emotional, and, in short, the human, without any recourse to the cheap(er) trickery these other filmmakers feel obliged to deliver. No tears, no beautifully staged and lit interviews and slow zooms in when the tears start to flow; Town Bloody Hall is (deliberately) messy in terms of the cinematography. But in some ways this means that the cameras feel less like a trap waiting for a specific and money-making response to come out, and more like something that will emerge as unexpected and human. And in a single debate, rather than a year in the trenches, something remarkable comes out of it.

If we wait long enough or look hard enough, we can find evidence to confirm whatever beliefs we happen to hold. That life is messy, that humans are complex, that reality can be overwhelming are perhaps all the beliefs that I have and I wait patiently for the films (and moments in life) that can deliver confirmation of those things. Town Bloody Hall, meanwhile, despite being 30 years old (because 30 years old?) avoids the clichés that have become the norm of recent documentary practice, and which would have made Restrepo and Catfish the truly remarkable films that for so much of their running time I was convinced that they could be.